Jobmark: Journal of Branding and Marketing Communication
Vol. 2 No. 1 (2020): JOBMARK July - December 2020

Gastronomic Branding: New ‘Menu’ for Tourism, Diplomacy, and Destination Branding

Niken Febrina Emungtyas (Sekolah Tinggi Ilmu Komunikasi Inter Studi)

Article Info

Publish Date
03 Jul 2020

Abstract

Gastronomic branding has become a popular strategy today as a consequence of the development of tourism branding, destination branding, and soft/cultural diplomacy. This article examines the content and ideas of a book entitled Gastronomi (Brand): Konsep dan Gagasan Awal written by Irwansyah, a researcher from the University of Indonesia. As an initial idea (according to the term used by the author), this book provides adequate insight into gastronomy in the Indonesian context. Although, of course, it requires a more comprehensive discussion to get to the technical or strategic level so that it can be easily applied by industry players, professionals, and government as part of, both destination and tourism branding efforts and soft/cultural diplomacy.

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Journal Info
Jobmark: Journal of Branding and Marketing Communication
Website

Abbrev

JOBMARK

Publisher

Universitas Bakrie

Subject

Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

Description

Jobmark: Journal of Branding and Marketing Communication, published by the Graduate School of Communication, Universitas Bakrie, is an interdisciplinary journal that focuses on branding, all aspects of marketing communications, brand management, brand communications, brand cultural studies, brand ...