Jurnal Publika Pengabdian Masyarakat
Vol 4, No 02 (2022): Jurnal Publika Pengabdian Masyarakat

PENGGUNAAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI UMKM JAMUR JANGGEL DI LAMPUNG SELATAN

Yan Aditiya Pratama (Institut Informatika dan Bisnis Darmajaya)
Novi Herawadi Sudibyo (Unknown)
Arya Dwi Gusmantoro (Institut Informatika dan Bisnis Darmajaya)
Andini Julia (Institut Informatika dan Bisnis Darmajaya)
Syabilla Res Kianing Pasha (Institut Informatika dan Bisnis Darmajaya)
Muhammad Ega Ramadhan (Institut Informatika dan Bisnis Darmajaya)
Puput Ramadhani (Institut Informatika dan Bisnis Darmajaya)
Ade Del Alvi (Institut Informatika dan Bisnis Darmajaya)
Kadek Purnairawan (Institut Informatika dan Bisnis Darmajaya)

Article Info

Publish Date
31 Oct 2022

Abstract

Nowadays, the present of the competition is a challenge to be faced by all stakeholders. Especially, micro, small, and medium enterprises (MSMEs). One of the efforts of Dusun Jati Wangi A to increase the potential and resources is to increase the economic value of mushroom cultivation products. The purpose of this program is to support IT and the operation of business processes. This program supports online marketing and advertising to be shared more widely through Instagram social media, making it easier for potential consumers to learn about the product and making it more accessible for consumers to buy. Innovating in creating informational content about treatments to help potential consumers get to know Instagram better. Furthermore, Rebranding for Janggel Mushroom is to be more attractive and more potential consumers.

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Journal Info
Jurnal Publika Pengabdian Masyarakat
Website

Abbrev

jppm

Publisher

Institut Informatika dan Bisnis Darmajaya

Subject

Computer Science & IT Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

Jurnal Publika Pengabdian Masyarakat merupakan jurnal ilmiah yang di terbitkan oleh Institut Informatika dan Bisnis Darmajaya Lampung. Jurnal ini memuat naskah berupa hasil pengabdian kepada masyarakat, studi pustaka maupun tulisan ilmiah yang di terbitkan 2 kali dalam setahun yaitu Bulan Maret dan ...