Community Empowerment
Vol 7 No 11 (2022)

Assistance for P-IRT registration and online marketing for MSMEs Permata Yusri

Yulia Kurniaty (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Clara Diana Novita (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Sofiyatul Azizah (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Ahmad Zakaria (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Muhammad Hafidh Wisaksono (Universitas Muhammadiyah Magelang, Magelang, Indonesia)



Article Info

Publish Date
27 Nov 2022

Abstract

Permata Yusri MSMEs is a home industry that produces various kinds of chips such as spinach, bitter melon and young coconut. Some products use expired SPP-IRT and new products have not been registered. In addition, the marketing strategy is still carried out conventionally by sending products to gift shops or direct sales. Chip products have also been packaged according to health standards, but the product logo is attractiveless. Based on partner problems, the service team assisted in SPP-IRT management, created an account on the marketplace and redesigned the product logo sticker. The results of this program are the issuance of P-IRT numbers for new products and products that have expired, partners have accounts on the marketplace, and rebranding with a new logo.

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Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...