JSI: Jurnal Sistem Informasi (E-Journal)
Vol 14, No 2 (2022)

Penerapan Product Knowledge dan Strategi Up Selling dalam Sistem Penjualan Toko Online dengan Pendekatan Customer Relationship Management

Hardini Novianti (Unknown)
Mira Afrina (Unknown)
Ali Ibrahim (SCOPUS ID: 57203129436 Universitas Sriwijaya, Palembang, Indonesia)
Ahmad fali oklilas (Unknown)
Dicha Pratiwi (Unknown)
Nabila Hidayati (Unknown)
Nurullah Marina Kelana (Unknown)
Opi Hernayanti (Unknown)
Septiani Aulia Putri (Unknown)

Article Info

Publish Date
31 Oct 2022

Abstract

Nisa Florist is one of the UUKM that provides products and services in the form of snack flower bouquets, flower bouquets, money flower bouquets, hijab flower bouquets, balloon bouquets and so on. Nisa Florist uses social media Instagram as a medium to market her products and services, but the distribution of product information is still not widely reached by the public. If this situation is not corrected, there will be a risk of declining customers, customer loyalty and the ability of Nisa's florists with other competitors to decrease. Therefore, to answer the above problems, the implementation of CRM with up selling and cross selling strategies is expected to be able to provide solutions to existing problems. This research produces a website. the website that has been built can help customers to transact and increase sales at Nisa Florist Palembang. With a CRM-based website with an up-selling strategy, it can increase revenue at Nisa Florist.

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Journal Info
JSI: Jurnal Sistem Informasi (E-Journal)
Website

Abbrev

jsi

Publisher

Universitas Sriwijaya

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Library & Information Science Other

Description

Journal Of Information Systems or abbriviated as JIS is a jorunal that published by Major Of Information Systems Faculty of Computer Science Sriwijaya University. JSI start published in April 2009, which is VOL 1 NO 1 2009. JSI published a journal twice in year , that is on April and October. The ...