EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 10 No 2 (2022)

Pengaruh Brand Image, Social Media Instagram dan Beuaty Influencer Terhadap Keputusan Pembelian Produk Ms Glow di Kabupaten Lamongan

Yunni Rusmawati DJ (Universitas Islam Lamongan)
Emalia Nova Sustyorini (Universitas Islam Lamongan)

Article Info

Publish Date
21 Aug 2022

Abstract

The purpose of this research is to know the Brand Image, Beuaty Influencer and Social Media Instagram have an influence on purchasing decisions. Consumers who want to buy and use MS Glow products in Lamongan are the population in this study. Sampling using nonprobability sampling technique by taking a sample of 100 respondents. This research is a quantitative research. Based on the results of the t test, Brand Image states that it has a positive and significant effect on purchasing decisions, while there is no positive and significant effect on Beuaty Influencers onSocial Media Instagrampurchasing decisions ,, has a positive and significant effect. Meanwhile, when tested with the N test, the F Brand Image, Beuaty Influencer and Social Media Instagram simultaneously had a positive and significant effect on purchasing decisions.

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Journal Info
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Website

Abbrev

ER

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Description

Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and ...