Knowledge Engineering and Data Science
Vol 5, No 1 (2022)

A Comparison of Machine Learning Models to Prioritise Emails using Emotion Analysis for Customer Service Excellence

Mohammad Yasser Chuttur (University of Mauritius)
Yashinee Parianen (University of Mauritius)



Article Info

Publish Date
07 Jun 2022

Abstract

There has been little research on machine learning for email prioritization for customer service excellence. To fill this gap, we propose and assess the efficacy of various machine learning techniques for classifying emails into three degrees of priority: high, low, and neutral, based on the emotions inherent in the email content. It is predicted that after emails are classified into those three categories, recipients will be able to respond to emails more efficiently and provide better customer service. We use the NRC Emotion Lexicon to construct a labeled email dataset of 517,401 messages for our proposal. Following that, we train and test four prominent machine learning models, MNB, SVM, LogR, and RF, and an Ensemble of MNB, LSVC, and RF classifiers, on the labeled dataset. Our main findings suggest that machine learning may be used to classify emails based on their emotional content. However, some models outperform others. During the testing phase, we also discovered that the LogR and LSVC models performed the best, with an accuracy of 72%, while the MNB classifier performed the poorest. Furthermore, classification performance differed depending on whether the dataset was balanced or imbalanced. We conclude that machine learning models that employ emotions for email classification are a promising avenue that should be explored further.

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Journal Info

Abbrev

keds

Publisher

Subject

Computer Science & IT Engineering

Description

Knowledge Engineering and Data Science (2597-4637), KEDS, brings together researchers, industry practitioners, and potential users, to promote collaborations, exchange ideas and practices, discuss new opportunities, and investigate analytics frameworks on data-driven and knowledge base systems. ...