Binus Business Review
Vol. 14 No. 1 (2023): Binus Business Review

Development of Sharing Economy Business Model for Company Sustainability: A Case Study on Gojek

Lily Elvina Dewi (Universitas Universal)
Didi Sundiman (Universitas Universal)



Article Info

Publish Date
19 Dec 2022

Abstract

The definition of the sharing economy is still unclear and causes inconsistent research contributions and the application of the concept of the sharing economy business model. The research focused on developing sharing economy business model that supported sharing economy for company sustainability. The research approach was a qualitative research, the  object was data related to the sharing economy business model on company sustainability. The sample data were collected from consumers’ comments and reviews on the Gojek application on Google Playstore. The data used were 23.888 reviews. Then, Bigram was used as text processing and language developed by the system to identify topics in the comment data using Latent Dirichlet Allocation (LDA) topic modeling to determine trending topics. The results show that the sharing economy business model have an important role in company sustainability. There are important elements, such as type of platform, shared practice, place of interaction, review system, and revenue stream. The research also provides additional contributions to scientific development in the managerial field. It is expected to support the sharing economy theory and business model. Last, the research results can support and prove that the sustainable company is good at implementing the sharing economy business model for company sustainability.

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Journal Info

Abbrev

BBR

Publisher

Subject

Economics, Econometrics & Finance

Description

Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum ...