Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen
Vol 18, No 4 (2022): November

Influence of system, information and digital payment qualities on customer satisfaction of gojek super app

Adisthy Shabrina Nurqamarani (University of 17 Agustus 1945 Samarinda)
Faizal Reza (Universitas 17 Agustus 1945, Samarinda.)
Nur Fitriani (Universitas 17 Agustus 1945, Samarinda.)
Eka Yudhyani (Universitas 17 Agustus 1945, Samarinda.)
Andi Indrawati (Universitas 17 Agustus 1945, Samarinda.)



Article Info

Publish Date
30 Nov 2022

Abstract

In the era where technology and big data play the key role in determining success, a lot of startups emerged utilizing the opportunities to grab market, Gojek is one of the successful startups which claimed itself as the first super-app in the world. Despite its claim, Gojek faces intense competition with Grab, another super-app in Indonesia, and therefore ensuring qualities in its application hold important role to determine customer satisfaction to maintain the market. This study aims to analyze the effect of qualities attributes of system, information, and digital payment on customer satisfaction of Gojek Super Application through a sample of 100 respondents which were selected through purposive sampling method. The result revealed that system, information, and digital payment quality affected customer satisfaction significantly both partially and simultaneously. This research recommends Gojek to evaluate the service quality in its super app by considering the qualities of system, information and digital payment to improve customer satisfaction. 

Copyrights © 2022






Journal Info

Abbrev

INOVASI

Publisher

Subject

Economics, Econometrics & Finance Other

Description

INOVASI: Jurnal ekonomi, keuangan dan manajemenis a scientific journal in the field of economics and management published twice a year (in April & ...