Jurnal Pengabdian UNDIKMA
Vol 3, No 3 (2022): November

Pengembangan Pariwisata Pantai Merta Sari Sanur Melalui Pemasaran Digital dengan Konsep Tri Hita Karana untuk Mendukung Eco Tourism di Bali

I Komang Sumerta (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai)
I Wayan Meryawan (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai)
Tjokorda Gde Agung Wijaya Kesuma Suryawa (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai)
I Gusti Putu Agung Widyagoca (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai)
I Kadek Dwi Diatmika (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai)

Article Info

Publish Date
18 Nov 2022

Abstract

This service activity aims to develop environment-based local tourism destinations through digital marketing with the Tri Hita Karana concept to support Eco Tourism in Bali. This service method uses education, training, mentoring, evaluation and sustainability. The results of this service show that digital-based tourism marketing is able to provide awareness to the wider community, especially domestic and international tourists about the existence and facilities of tourist objects owned by Mertasari Beach. This tourist awareness will be able to increase the level of tourist visits to Mertasari Beach so that the economy of the surrounding community can also increase. Of course, the increase in tourist visits cannot be separated from tourism objects that must always provide a comfortable, clean and beautiful atmosphere in line with the Palemahan concept in Tri Hita Karana.

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Journal Info
Jurnal Pengabdian UNDIKMA
Website

Abbrev

jpu

Publisher

Universitas Pendidikan Mandalika

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. JPU, particularly focuses on the main problems in the development of the sciences of community services areas as follows: Education ...