Jurnal Pengabdian UNDIKMA
Vol 3, No 3 (2022): November

Pelatihan Pemasaran Digital melalui Pemanfaatan Aplikasi Online Marketplace bagi UMKM di Lapak Berkah PKK Singosari Malang

Habibie Ed Dien (Jurusan Teknologi Informasi, Politeknik Negeri Malang)
Candra Bella Vista (Jurusan Teknologi Informasi, Politeknik Negeri Malang)
Wilda Imama Sabilla (Jurusan Teknologi Informasi, Politeknik Negeri Malang)
Vit Zuraida (Jurusan Teknologi Informasi, Politeknik Negeri Malang)
Ariadi Retno Tri Hayati Ririd (Jurusan Teknologi Informasi, Politeknik Negeri Malang)

Article Info

Publish Date
18 Nov 2022

Abstract

The purpose of this service activity is to increase knowledge and skills for Micro, Small, and Medium Enterprises (UMKM) actors to be able to do digital marketing through online marketplace applications. The service method uses training with partners, namely the UMKM Blessing PKK in Toyomarto Village, Singosari District, Malang Regency. This service evaluation instrument uses a questionnaire. The data analysis technique used a descriptive technique. The result of this community service shows that the training activities carried out are in accordance with the objectives to be achieved, namely providing an understanding of digital marketing and the ability to use online marketplace applications, so as to optimize product marketing for UMKM actors.

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Journal Info
Jurnal Pengabdian UNDIKMA
Website

Abbrev

jpu

Publisher

Universitas Pendidikan Mandalika

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. JPU, particularly focuses on the main problems in the development of the sciences of community services areas as follows: Education ...