International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Vol. 1 No. 1 (2021): November 2021

EMPOWERING MSMES THROUGH THE USE OF DIGITAL MARKETING IN IMPROVING HALAL PRODUCTS AND TOURISM IN THE CITY OF LHOKSEUMAWE

Damanhur Damanhur (Faculty of Economic and Business Universitas Malikussaleh)
Ichsan Ichsan (Faculty of Economic and Business Universitas Malikussaleh)
Ahmad Fauzul Hakim Hasibuan (Faculty of Economic and Business Universitas Malikussaleh)
Syarifah Ridani Alifah (Faculty of Economic and Business Universitas Malikussaleh)
Dina Nurmalita Sari (Faculty of Economic and Business Universitas Malikussaleh)



Article Info

Publish Date
26 Nov 2021

Abstract

Souvenir business is a business that has been running in Lhokseumawe City from several decades back, tourist interest in merchandise and souvenirs when visiting Aceh province, especially Lhokseumawe city is a special attraction when shopping. This city is a vital route of distribution and trade in Aceh. But this has not been supported using technology in the development of digital marketing management. The solution to partner problems is by fostering business management, developing human resources, conducting coaching regarding the promotion of partner products, motivating employees and mastering technology. The outputs in this service for the year are: 1. Draft Scientific Publications in the Journal of Community Service Darma Bakti Teuku Umar 2. Serambi Indonesia Mass Media Articles 3. Increasing Partner Capabilities by Optimizing Digital Marketing.

Copyrights © 2021






Journal Info

Abbrev

IRPITAGE

Publisher

Subject

Humanities Energy Social Sciences Other

Description

International Review of Practical Innovation, Technology And Green Energy (IRPITAGE) is a scientific journal that presents the results of scientific works sourced from Community Service in Indonesia. Contains All Forms of Novelty Innovations in both scientific science and technology, as well as ...