Jurnal Pemberdayaan Umat
Vol. 1 No. 2 (2022): Agustus

Upaya Peningkatan Omset Penjualan UMKM melalui Penerapan Digital Marketing terhadap UMKM di Bekasi

Ery Teguh Prasetyo (Universitas Bhayangkara Jakarta Raya, Jakarta)
Istianingsih Sastrodiharjo (Universitas Bhayangkara Jakarta Raya, Jakarta)
Robertus Suraji (Universitas Bhayangkara Jakarta Raya, Jakarta)

Article Info

Publish Date
02 Aug 2022

Abstract

Purpose: To increase knowledge and digital marketing skills to increase MSME sales turnover. Research Methods: providing training in the form of lectures and creating digital media business accounts and managing media to market products. Results: Changes in participants' understanding of the importance of digital marketing as an effort to increase sales turnover, skills in creating business accounts, managing them, and increasing business motivation. Limitations: This activity has not been able to achieve the ideal target, there are limited time for implementation and the funds available for the activity. Contribution: The application of digital marketing by MSME actors in the village of Kedung Supervisor provides positive benefits for increasing sales turnover.

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Journal Info
Jurnal Pemberdayaan Umat
Website

Abbrev

JPU

Publisher

Goodwood Publishing

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Public Health Social Sciences

Description

Diterbitkan oleh Penerbit Goodwood, Jurnal Pemberdayaan Umat (JPU) bertujuan untuk menjadi wadah yang mampu mendiseminasi hasil/laporan kegiatan pengabdian untuk mensejahterakan kehidupan sosial masyarakat Indonesia. Jurnal Pemberdayaan Umat menerima dan menerbitkan artikel pengabdian kepada ...