Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Vol 4 No 1 (2020): Edisi Januari - April 2020

THE RELATIONSHIP MARKETING PERSPECTIVE : COMPETITIVE MARKETING STRATEGY IMPLEMENTATION IN IMPROVING COMPANY PERFORMANCE

Neneng Nurbaeti Amien (STIE MUHAMADIYAH BANDUNG)

Article Info

Publish Date
25 Apr 2020

Abstract

In this era of globalization, competition in the marketing sector is getting tighter and tighter. This requires knowledge of competitive marketing strategies so that an organization or company can continue to grow and improve its business performance for the long term. Relationship Marketing is one of the main functions in achieving marketing objectives tersebut. Hubungan company can create value for customers and profits for the company by way of conducting a series of relational exchange with a view of history and the future. This study uses a qualitative approach using literature study methods by collecting materials in accordance with the object of research.

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Journal Info
Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Website

Abbrev

mea

Publisher

SEKOLAH TINGGI ILMU EKONOMI MUHAMMADIYAH BANDUNG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen, Ekonomi dan Akuntansi (MEA) Diterbitkan oleh Lembaga Penelitian & Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (STIE) Muhammadiyah Bandung dimaksudkan sebagai media informasi dan forum pengkajian bidang ilmu Akuntansi, Manajemen, Bisnis dan Ekonomi. Jurnal ini berisikan ...