Journal of Management Accounting Business and International Research
Vol 1, No 2 (2022): October 2022

The Effect of Service Quality and Price on Consumer Satisfaction at the Coto Makasar Nusantara Restaurant, Wayame Village, Teluk Ambon District

Musardi Musardi (Pattimura University)
Merryll Pelamonia (Pattimura University)
Fransisca Riconita Sinay (Pattimura University)

Article Info

Publish Date
04 Apr 2023

Abstract

This study aims to determine how the influence of service quality and price on consumer satisfaction at the Coto Makasar Nusantara Restaurant in Wayame Village, Teluk Ambon District. The method in this study uses a quantitative approach through the SPSS program with data collection techniques are observation, questionnaires and documentation. Based on the results of the data analysis test, it shows that simultaneously (F test) the independent variables of service quality (X1) and price (X2) together or simultaneously have a positive and significant effect on consumer satisfaction (Y) at the Coto Makasar Nusantara Restaurant, Wayame Village, Ambon Bay District. The influence of service quality and price is 65.3%, while the remaining 34.7% is influenced by other variables not examined in this study.

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Journal Info
Journal of Management Accounting Business and International Research
Website

Abbrev

jambu

Publisher

CV. Rayyan Dwi Bharata

Subject

Economics, Econometrics & Finance

Description

JAMBU AIR: Journal of Accounting Management Business and International Research is receives rigorous research articles that have not been offered for publication elsewhere. JAMBU: Journal of Accounting Management and Business on the research related to accounting and business that are relevant ...