Kepariwisataan: Jurnal Ilmiah
Vol 17, No 1 (2023): Kepariwisataan: Jurnal Ilmiah

KAJIAN MINAT MASYARAKAT TERHADAP PARIWISATA ALTERNATIF DAN WISATA PEDESAAN MELALUI GOOGLE TRENDS

Zahrotun Satriawati (Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta)
Hendi Prasetyo (Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta)
Novi Irawati (Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta)



Article Info

Publish Date
26 Dec 2022

Abstract

The development of tourism during the Covid-19 pandemic experienced a transition towards alternative tourism. Public interest in rural-based alternative tourism is a choice of travel in the search aspect through the Google search engine. This can be known from search results by analyzing Google Trends. Google Trends is a tool that can be used to collect and analyze information about web-based information search behavior. The purpose of this study is to examine the development trend of searching for types of tourism related to alternative tourism and rural tourism in Indonesia using Google Trends Analysis. The search method using Google Trends was carried out on data for a period of 2 years from 2020 to 2022 with the keywords "pariwisata alternatif" and "wisata pedesaan". Google Trends data is available in volume format or known as relative search volume (RSV) with a value of 0-100. The analysis was carried out by reading the visual representation of Relative Search Volume (RSV) data images and comparing it with the results of previous research on the development of tourism, alternatives and rural tourism in Indonesia. The results show that the trend of wisata pedesaan in information search results dominates when compared to pariwisata alternatif.

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Journal Info

Abbrev

kepariwisataan

Publisher

Subject

Arts Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Kepariwisataan: Jurnal Ilmiah merupakan jurnal ilmiah yang memuat artikel atau naskah yang berorientasi pada bidang kepariwisataan, dimana naskah atau artikel tersebut belum pernah dipublikasikan di media lain atau sedang dikirim ke penerbit lain. Artikel atau naskah yang dipublikasikan adalah hasil ...