Jurnal Abdimas Bina Bangsa
Vol. 3 No. 2 (2022): Jurnal Abdimas Bina Bangsa

PERBAIKAN MANAJEMEN USAHA DAN PEMASARAN KEPADA PARA PELAKU UMKM KERAJINAN PEMBUATAN PIRING BERBAHAN DASAR LIDI DAUN KELAPA MUDA DI DESA WANASALAM KABUPATEN LEBAK BANTEN

Suhandi Suhandi (Universitas Bina Bangsa)
Normansyah Samiadji (Universitas Bina Bangsa)
Siti Nuraeni (Universitas Bina Bangsa)
Arif Mahmudin (Universitas Bina Bangsa)
Desi Sri Nurmala (Universitas Bina Bangsa)
Mela Nabila (Universitas Bina Bangsa)

Article Info

Publish Date
22 Dec 2022

Abstract

The place for community service is the craftsmen of plate crafts made from young coconut tree sticks in Wansalam Village, Wanasalam District, Lebak Regency, Banten. The problems that occur in this area are as follows: craftsmen of plates made from young coconut tree sticks have not been able to apply management, cannot create quality products that are attractive and contemporary and have not been able to market their products. The training methods are: providing entrepreneurship material, business management, product innovation and product marketing. businesses, do not understand entrepreneurship, have not been able to create quality and attractive products, have not been able to market their products. So far, the business they run is a derivative business from their parents, the production process is still simple and marketing is in accordance with orders or requests from consumers

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Journal Info
Jurnal Abdimas Bina Bangsa
Website

Abbrev

jabb

Publisher

Universitas Bina Bangsa

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...