Jurnal Ekonomika Dan Bisnis
Vol. 2 No. 3 (2022): Jurnal Ekonomika dan Bisnis (JEBS)

Implmentasi Triple Bottom Line Theory Pada PT.Xui Long

Rahayu Wilujeng (STIE PGRI Dewantara Jombang)
Bismo Prayoga (STIE PGRI Dewantara Jombang)
Mohamad Djasuli (Universitas Trunojoyo Madura)



Article Info

Publish Date
30 Dec 2022

Abstract

The Triple Bottom Line (TBL) concept emphasizes that companies are not only concerned with profits in their business activities, but also contribute to society (people) and actively participate in protecting the environment (planet). One application of the TBL concept is Corporate Social Responsibility (CSR). P.T. XUI LONG is a company that implements the Triple Bottom Line (TBL) concept. However, according to the community, this program has drawbacks. Although the company stated that there were no problems in implementing the program. The purpose of this research is to find out how the TBL concept is applied to PT. XUILONG and program evaluation. Documentary studies, in-depth interviews and observation are used as investigative techniques. The data analysis technique used is a qualitative descriptive analysis technique. The result of this study is that PT XUI LONG applies the TBL concept but does not maximize it conceptually. The community is not involved in program planning and evaluation and program evaluation does not run optimally because the receiving community is not involved and the achievement of program objectives is not evaluated.

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Journal Info

Abbrev

jebs

Publisher

Subject

Economics, Econometrics & Finance

Description

JEBS : Jurnal Ekonomika Dan Bisnis Merupakan Jurnal Penelitian dan Kajian Ilmiah yang diterbitkan CV.ITTC - INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even. Penyunting menerima kiriman naskah hasil kajian dan penelitian untuk bidang ekonomi ,bisnis, manajemen, akuntansi, auditing, ...