Al Maal: Journal of Islamic Economics and Banking
Vol 4, No 2 (2023)

Pengaruh Labelisasi Halal, Personal Selling dan Online Customer Review Terhadap Keputusan Pembelian (Studi Pada Follower Instagram Scarlett Whitening)

Fitrah Rahma Inayah (Universitas Islam Negeri Alauddin Makassar)
Idris Parakkasi (Universitas Islam Negeri Alauddin Makassar)
A Syathir Sofyan (Universitas Islam Negeri Alauddin Makassar)

Article Info

Publish Date
04 Jan 2023

Abstract

This study aims to determine the effect of halal labeling, personal selling and online customer reviews on purchasing decisions for Instagram followers of Scarlett Whitening products. This study uses a quantitative analysis approach using multiple linear regression analysis techniques. Primary data was obtained through a questionnaire distributed to respondents, namely Scarlett Whitening's Instagram followers. The sample of this study amounted to 348 people. The results of this study indicate that there is no influence of halal labeling on purchasing decisions, while personal selling and online customer reviews have an influence on purchasing decisions for Scarlett Whitening products.

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Journal Info
Al Maal: Journal of Islamic Economics and Banking
Website

Abbrev

jieb

Publisher

Universitas Muhammadiyah Tangerang

Subject

Economics, Econometrics & Finance

Description

Jurnal Al Maal berfokus pada masalah utama dalam pengembangan Ilmu Ekonomi Islam dan Perbankan Syariah dalam bentuk pemikiran konseptual/gagasan dan hasil penelitian meliputi: Ekonomi Islam ( Mikro dan Makro ); Pemikiran dan Sejarah Ekonomi Islam; Etika Bisnis Islam; Bank Syariah dan Lembaga ...