Jurnal Inovasi Penelitian
Vol 3 No 8: Januari 2023

PROMOTION TOURISM WAWOANGI VILLAGE

L.M. Azhar Sa’ban (Universitas Muhammadiyah Buton)
Ilwan Ilwan (Universitas Muhammadiyah Buton)
Rosita Rosita (Universitas Muhammadiyah Buton)



Article Info

Publish Date
28 Dec 2022

Abstract

The world of tourism certainly cannot develop and progress if it is not accompanied by promotional activities because only through promotions, prospective tourists both domestic and foreign will be able to know with certainty and more accurately about the destinations or places that they can visit. This study seeks to reveal about how promotion informs the product or service to be offered to potential consumers/tourists who are the target market in Wawoangi Village. Waowangi Village uses promotional media, namely by advertising using print media, electronic media and modern media, namely social media. With a qualitative descriptive method, Wawoangi Village in promotion faces obstacles including budget constraints, infrastructure that is not yet optimal, lack of quality Human Resources (HR). The results of the analysis to overcome promotional obstacles include cooperation with local governments (related agencies), maximizing promotion on social media.

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Journal Info

Abbrev

JIP

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Education Social Sciences

Description

"JIP” for JURNAL INOVASI PENELITIAN, published by Sekolah Tinggi Pariwisata Mataram. Published in two formats, print and online, ISSN: 2722-9475 and the online version of ISSN 2722-9467, both of which are published every month. The scope of the journal studies broadly includes: 1. Culture (a ...