Jurnal Bakti Bagi Bangsa
Vol 1 No 3 (2022): An Nizam : Jurnal Bakti Bagi Bangsa

PELATIHAN PEMASARAN PRODUK DARI LIMBAH SEKAM PADI MENGGUNAKAN DIGITAL MARKETING DI DUSUN BEDENG

Duwi Rahma Putri (Universitas Islam 45 Bekasi)
Annafi Indra Tama (Universitas Islam 45)
Hadi Mahmudah (Universitas Islam 45)

Article Info

Publish Date
23 Dec 2022

Abstract

The main problem that occurs is the low quality of human resources in mastering technology and the lack of public understanding in terms of marketing. To overcome this problem, it is necessary to conduct marketing training using digital marketing. The purpose of implementing digital marketing training is to provide an understanding related to the importance of conventional and digital marketing. The implementation method used is through training which consists of the socialization stage about digital marketing, logos and labels, the training stage on how to operate the social media platform, and the evaluation stage of the activities that have been carried out. The results of the implementation of the community can distinguish between conventional marketing and digital marketing, understand how to create logos and labels on marketing and create WhatsApp Business and Instagram accounts as digital marketing. These two platforms were chosen because they are easy for the public to understand. However, the constraint of this training is the limited number of people who have smartphones.

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Journal Info
Jurnal Bakti Bagi Bangsa
Website

Abbrev

an-nizam

Publisher

Universitas Islam 45 Bekasi

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Social Sciences Other

Description

An-Nizam : Jurnal Bakti Bagi Bangsa diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45. Jurnal ini memuat publikasi hasil kegiatan pengabdian kepada masyarakat yang telah dilakukan oleh Peneliti baik Dosen dan Mahasiswa maupun civitas akademika lain yang merupakan ...