Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol. 2 No. 1 (2023): Februari : Profit : Jurnal Manajemen, Bisnis dan Akuntansi

PERBANDINGAN STORE IMAGE DAN STORE ATMOSPHERE PADA TOKO PELANGI STATIONERY DAN TOKO MM RIZKY ABADI STATIONERY

Eva Khurrotul Ainiyah (Universitas Nahdlatul Ulama Sidoarjo)
Ayu Nur Khasanah (Universitas Nahdlatul Ulama Sidoarjo)

Article Info

Publish Date
03 Jan 2023

Abstract

This study research to analyze the comparison of store image and store atmosphere at Pelangi Stationery Store and Mm Rizky Abadi Stationery Store. This research was carried out by distributing it to 35 consumers of Pelangi Stationery Store consumers and 35 respondents of MM Rizky Abadi Stationery Store. The analysis technique used is a quantitative analysis technique with the Independent sample T-Test analysis method. The results of this study show that there is no comparison or significant difference to the Store Image of Pelangi Stationery Store and MM Rizki Abadi Stationery Store and there is no significant comparison or difference to the Store Atmosphere of Pelangi Stationery Store and MM Rizki Abadi Stationery Store.

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Journal Info
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Website

Abbrev

profit

Publisher

Universitas Maritim AMNI Semarang

Subject

Economics, Econometrics & Finance

Description

Profit: Jurnal Manajemen, Bisnis dan Akuntansi adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Ekonomi Manajemen ,Akuntansi dan Bisnis, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi Manajemen Akuntansi Bisnis ...