Media Ekonomi dan Manajemen
Vol 38, No 1 (2023): January 2023

Performance of Local Government Regulations During the Pandemic to Improve the Economic Value of City Image in South Sulawesi

Andriyansah Andriyansah (Universitas Terbuka)
Rulinawaty Rulinawaty (Universitas Terbuka)

Article Info

Publish Date
15 Jan 2023

Abstract

This study aims to determine the performance of local governments in improving city image branding in South Sulawesi Province. This research uses a proportional sampling technique based on the area of the city so that the number of samples between one region and another will be different, using survey techniques in the form of questionnaires. For data analysis, this study used Structural Equation Modeling (SEM) with a total data of 265 samples. The hypothesis proves that the exogenous variables of city image branding consisting of regiocentric policy, street vendor performance, iconic tourism culinary and revisit destination have a positive influence on city image branding variables. This research contributes to the development of marketing science, the implication is that it provides input to stakeholders to increase the role of government performance on image branding.

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Journal Info
Media Ekonomi dan Manajemen
Website

Abbrev

fe

Publisher

Universitas 17 Agustus 1945 Semarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

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