<![CDATA[This study is aimed to investigate the effect of image formation factor components such as physical identity, non physical identity, organitation management, product quality, activity and relations. Besides, it is also used to know which component has the biggest part in influencing the public opinion. Variable X1 is physical identity, variable X2 is non physical identity, variable X3 is organitation management, Variable X4 is product quality, Variable X5 is activity and relations, and variable Y is public opinion. Sample employed here is 100 people. From the results of data analysis and discussion it was found that together the variables of physical identity (X1), non physical identity (X2), organization management (X3), product quality (X4), activity and relations (X5) have a significant effect on public opinion (Y). The existence of influence together, indicating that these five variables is what determines the level of public opinion. To obtain a positive perception of the public, village office must improve the public service. For other researchers who are interested in studying about the image formation towards public opinion, the researchers suggest to perform a more in-depth research on various corporate with a number of indicators and items more questions.]]>
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