Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Vol 2 No 2 (2022)

Pengenalan dan Pemanfaatan Marketplace Shopee Untuk Meningkatkan Penjualan UMKM Kelurahan Sananwetan Kota Blitar

Wahyu Nurbayzura (UPN "Veteran" Jawa Timur)
Tuhfatul Ahbab (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Nafisa Dean Putri Aqila (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Intan Sulistyowati (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Gagas Pandu Khrisna (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Mentari Clara Dewanti (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Ira Wikartika (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Siti Aminah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)



Article Info

Publish Date
31 Jul 2022

Abstract

The development of information technology today is very sophisticated and rapid. The development of the internet in Indonesia is also increasing. Based on the survey results of the Indonesian Internet Service Providers Association (APJII), there are 210.03 million internet users in the country in the period 2021-2022. The service activity carried out by the 143 KKN-T MBKM UPN "Veteran" East Java group was aimed at Micro, Small and Medium Enterprises (MSMEs) in the Sananwetan village. The purpose of this study is to introduce and explain the benefits of the Shopee marketplace to increase sales of Micro, Small and Medium Enterprises (MSMEs) in the Sananwetan village. Marketplace is an internet-based online media (web-based) where business activities and transactions are carried out between buyers and sellers. Buyers can find as many suppliers as possible with the desired criteria, so they get the right price. Shopee was chosen for MSMEs because the platform is tailored for each region and provides an easy, safe and fast online shopping experience for customers through strong payment and logistics support.

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literasi

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LITERASI: Jurnal Pengabdian Masyarakat dan Inovasi dengan nomor registrasi ISSN (online) adalah jurnal ilmiah multidisiplin terbitan Pengelola Jurnal Politeknik Negeri Ketapang. Jurnal ini bertujuan untuk menyebarkan ide dari hasil pengabdian yang telah dicapai melalui kegiatan pengabdian kepada ...