Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Vol 2 No 2 (2022)

Pentingnya Peran Logo Dalam Membangun Branding Pada UMKM Rajutan BKL Bismo

Aulia Afra Destrina (Register)
Galvin Christian Lukyanto (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Mentari Clara Dewanti (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Siti Aminah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)



Article Info

Publish Date
31 Jul 2022

Abstract

Branding is very important in starting a business. With the branding can increase sales and attractiveness to consumers. Branding by giving a logo that has meaning, developing social media, creating a website for SMEs in this way can be known by the public. The logo in MSMEs is also very important, the goal is for sellers to have their own brand or brand and also with the logo of the products being sold, they can be recognized by the public. In branding MSMEs, it is necessary to create content for MSMEs, create MSME social media, MSME websites and create a new logo for MSMEs, therefore MSMEs in Blitar Village can maximize sales and introduce these products.

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literasi

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LITERASI: Jurnal Pengabdian Masyarakat dan Inovasi dengan nomor registrasi ISSN (online) adalah jurnal ilmiah multidisiplin terbitan Pengelola Jurnal Politeknik Negeri Ketapang. Jurnal ini bertujuan untuk menyebarkan ide dari hasil pengabdian yang telah dicapai melalui kegiatan pengabdian kepada ...