Journal of Economic, Bussines and Accounting (COSTING)
Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting

Analisis Peningkatan Produk Laptop Melalui Brand Attitude Dan Brand Credibility

Fauzie Senoaji (Universitas Muhammadiyah Surabaya)
Hendy Tannady (Universitas Multimedia Nusantara)
Ika Suhartanti Darmo (Bina Nusantara University)
Sutrisno Sutrisno (Universitas PGRI Semarang)
Nia Sonani (Universitas Nusa Bangsa)



Article Info

Publish Date
23 Jan 2023

Abstract

The purpose of this research to understand the effect of brand credibility and brand attitude towards the buying interest of Huawei laptop. The data on this research is using purposive sampling method with the criteria that knows about Huawei laptop and at least 17 years old. The result of this hipotesis test shows that brand credibility variable has effect to buying interest with significant score of 0,028 < 0,050, brand attitude variable has effect to buying interest with significant score of 0,00 < 0,050, and also the brand credibility and brand attitude variable simultaneously effect the buying decision with fscore > ftabel with 124,209> 2,682.

Copyrights © 2023