Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Vol 7 No 1 (2023): JANUARY-MARCH 2023

Preferensi Terhadap Marketplace Menggunakan Metode Simple Additive Weighting (SAW) (Studi Kasus: Shopee dan Tokopedia)

Ellen Arnetta (Universitas Kristen Satya Wacana)
Magdalena A. Ineke Pakereng (Universitas Kristen Satya Wacana)

Article Info

Publish Date
01 Jan 2023

Abstract

At this time technology has been growing, one of which is the development in the business world from tradional to digital. E-commerce as the main of contributor in Indonesia digital economy. Tokopedia and Shopee are two giants that dominate the Indonesia market. The researcher are interested in conducting research to determine customer interest and making choices to shop online. The method used in this research is SAW (Simple Additive Weighting) method and distributes questionnaires to marketplace users. The results obtained from Shopee's research have a preference value of 0.98 and Tokopedia's 0.91. These results show that the majority prefer to shop online using Shopee instead of Tokopedia.

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Journal Info
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Website

Abbrev

jtik

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

Description

Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), e-ISSN: 2580-1643 is a free and open-access journal published by the Research Division, KITA Institute, Indonesia. JTIK Journal provides media to publish scientific articles from scholars and experts around the world related to Hardware ...