International Journal of Islamic Business and Management Review
Vol. 2 No. 2 (2022): December 2022

The Influence of Service Quality and Social Media Marketing on Consumer Satisfaction

Nik Haryanti (Institut Agama Islam Pangeran Diponegoro Nganjuk)
Dewi Fitrotus Sa'diyah (IAI Pangeran Diponegoro Nganjuk)
Winarto Winarto (Universitas Islam Balitar Blitar)
Supriyono Supriyono (Universitas Islam Balitar Blitar)

Article Info

Publish Date
22 Jan 2023

Abstract

The purpose of this study was to determine the effect of service quality and social media marketing on customer satisfaction at PT Putra Rinjani Blitar. The sample in this research is 100 consumer employees.With the sampling technique using purposive sampling, namely the technique of determining the sample with certain considerations. Data analysis using multiple regression test. The results of his research show thatthere is an influence of service quality on customer satisfaction, there is an influence of social media marketing on customer satisfaction and there is an influence of service quality and social media marketing on customer satisfaction.

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Journal Info
International Journal of Islamic Business and Management Review
Website

Abbrev

IJBMR

Publisher

Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Subject

Arts Economics, Econometrics & Finance Social Sciences

Description

International Journal of Islamic Business and Management Review is a peer-reviewed economic journal serving as a forum for Islamic Business Economics Scholars concerning to area of Islamic Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This ...