Journal of the Community Development in Asia
Vol 6, No 1 (2023): Journal of the Community Development in Asia (JCDA)

MSME Development Strategy in Tourism Destination Tanjung Lesung, Tanjung Jaya Village,District Panimbang, Pandenglang

Felix Goenadhi (President University)
Adhi Setyo Santoso (Unknown)



Article Info

Publish Date
20 Jan 2023

Abstract

Tanjung Jaya Village as one of the villages in Panimbang Regency provides a number of very high business potentials. promising. However, this business opportunity has not been fully utilized by the people of Tanjung Jaya and MSME actors. Therefore, this program aims to develop strategies regarding human resources, marketing, bookkeeping, and MSME products in a professional and independent manner to support income and improve the welfare of the people in Tanjung Jaya Village. The implementation method used is interviews, and seminars for MSME actors. First of all, the researcher asked MSME actors in Tanjung Jaya Village about the concept of managing a business professionally, innovatively, creatively and independently. Next, researchers will score and triangulate the results of interviews with the Tanjung Jaya community to carry out MSME development strategies. With the implementation of these activities, it has a positive impact on the people of Tanjung Jaya Village to increase business potential, especially in the MSME sector. In the end, this program can support income and improve the welfare of the people of Tanjung Jaya Village and also contribute to increasing economic growth in Panimbang Regency.

Copyrights © 2023






Journal Info

Abbrev

JCDA

Publisher

Subject

Humanities

Description

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the ...