ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Vol 3 No 2 (2023): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat

Perancangan Branding Serta Penerapan Digital Marketing UMKM Catering Ngudi Sempulur Kelurahan Panggungrejo Kab. Tulungagung

Gandung Satriyono (Universitas Kadiri)
Meme Rukmini (Universitas Kadiri)
Edwina Prastiwi (Universitas Kadiri)
Nabilla Deva Kristanti (Universitas Kadiri)

Article Info

Publish Date
20 Jan 2023

Abstract

UMKM Catering Ngudi Sempulur which is located in Panggungrejo Village, Tulungagung District, Tulungagung Regency. Catering Ngudi Sempulur has a characteristic that is highlighted from its products that have the taste of the archipelago ontentic race, with a combination of flavors that are in accordance with the tastes of the majority of Indonesians, the ingredients used are fresh and high-quality selected ingredients so that the results have a delicious taste. However, this MSME is considered a pioneering business and requires significant developments in business continuity. Brand awareness in this business is very low and lacks knowledge about digital marketing. The solution carried out is innovation in product packaging and new logos made more attractive and carry out marketing development by creating social media accounts so that MSMEs can be widely known so that they can help business development.

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Journal Info
ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Website

Abbrev

ADMA

Publisher

Universitas Bumigora

Subject

Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

Description

ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat, with Electronic ISSN 27237370 published by Universitas Bumigora. It is a biannual refereed journal concerned with the practice and processes of community engagement. It provides a forum for academics, practitioners and community representatives to ...