Ekonomi Gigital
Vol. 1 No. 1 (2022): Februari

Teknologi Manajemen Hubungan Pelanggan : Menjembatani Kesenjangan Antara Pendidikan dan Praktik Pemasaran

Septi Handayani (Fakultas Ekonomi dan Bisnis Universitas Trisakti, Indonesia)
Farhan Hermawan (Fakultas Ekonomi dan Bisnis Universitas Trisakti, Indonesia)
Regina Angelina (Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta, Indonesia)
Wenny Chandra Mandagie (4STIE Jakarta International College, Indonesia)

Article Info

Publish Date
31 Aug 2022

Abstract

This article aims to test and analyze Customer Relationship Management Technologies that Bridge the Gap Between Education and Marketing Practices. The sample used in this article is Employees and Business Actors. The amount of data in this study were 70 respondents and collected by purposive sampling method. The test was carried out using the Structural Equation Model (SEM) method. The independent variables in this article are CRM Knowledge, Frequency of CRM use, Marketing Practices The dependent variable is CRM. The results of this study are (1) Knowledge of CRM system features has a positive effect on CRM use (2) Knowledge of CRM system features does not have a positive effect on sales (3) The frequency of CRM use has a positive effect on sales.

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Journal Info
Ekonomi Gigital
Website

Abbrev

ed

Publisher

PT. Cendekia Sapta Indonesia

Subject

Economics, Econometrics & Finance

Description

Ekonomi Gigital is published by PT. Cendekia Sapta Indonesia as publisher. The editorial receives general writing, advance economies, business, accounting and management areas in which no other media has ever been published and reviews of new economic, business, acounting and management books. ...