Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 1 No. 1: Desember 2021

Pengaruh Bagi Hasil, Kualitas Pelayanan Dan Brand Image Terhadap Keputusan Menjadi Nasabah Bank Syariah Dengan Motivasi Sebagai Variabel Intervening

Luthfi Sahra Nandia (IAIN Salatiga)
Rifda Nabila (IAIN Salatiga)

Article Info

Publish Date
30 Dec 2021

Abstract

This study aims to determine the effect of profit sharing, service quality and brand image on the decision to become a sharia bank customer with motivation as an intervening variable (a case study of the people of Salatiga city). This type of research is quantitative research using primary data. Processing this data using SPSS. The results of this study indicate that profit sharing and brand image have no influence on the decision to become a customer. Service quality and motivation have an influence on the decision to become a customer. Motivation can mediate profit sharing, service quality, and brand image on the decision to become a customer.

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Journal Info
Jurnal Ekonomi, Manajemen, Akuntansi
Website

Abbrev

EKOMA

Publisher

CV ULIL ALBAB CORP

Subject

Economics, Econometrics & Finance

Description

EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi merupakan jurnal yang diterbitkan oleh CV ULIL ALBAB CORP. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi menerbitkan artikel bidang ekonomi, manajemen, dan akuntansi. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi terbit setahun 2 kali yakni pada bulan juni ...