LACULTOUR: Journal of Language and Cultural Tourism
Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism

Wonderful Indonesia Brand Awareness to Ubud Writers & Readers Festival Visitors

Ida Ayu Sutarini (Universitas Mataram)

Article Info

Publish Date
03 Jan 2023

Abstract

Wonderful Indonesia brand was designed to strengthen the competitiveness of Indonesia tourism abroad. Wonderful Indonesia collaborates with the Ubud Writers & Readers Festival to support the implementation of an international event in Ubud, Bali. This festival brings about 25.000 local and foreign visitors. This study aimed to determine the extent Wonderful Indonesia brand was recognized by foreign tourists visiting the Ubud Writers & Readers Festival. The method used was descriptive quantitative. During five days of research at the festival, it was found that as many as 8% of the visitors did not know the Wonderful Indonesia brand, while 52% already knew it. This findings has practical implication in which more efforts could be done in order for the Wonderful Indonesia brand reach more foreign visitors.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
1519.182 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
LACULTOUR: Journal of Language and Cultural Tourism
Website

Abbrev

lacultour

Publisher

Politeknik Pariwisata Bali

Subject

Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

LACULTOUR: Journal of Language and Cultural Tourism is a peer-reviewed journal published by the Center for Research and Community Service in collaboration with the Language Center of Bali Tourism Polytechnic. This journal is dedicated to the dissemination of research on the exploration and ...