Journal The Winners
Vol 7, No 1 (2006): The Winners Vol. 7 No. 1 2006

Analisis Pengaruh Kebijakan Harga Tiket dan Kualitas Kenyamanan terhadap Kepuasan Pelanggan: Studi Kasus Kereta Api Argo Bromo Anggrek Jakarta-Surabaya

Dewanti, Retno (Unknown)

Article Info

Publish Date
31 Mar 2006

Abstract

Article explore the influence of the price regulation and pleasure quality versus customer satisfaction using linier regression and measure the performance level versus the customer needs using Cartesius Diagram in order to find the customer satisfactionindex. The result of this research showed that the quality of pleasure services was the highest follow by the price regulation.Keywords: 

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Journal Info
Journal The Winners
Website

Abbrev

winners

Publisher

Universitas Bina Nusantara

Subject

Social Sciences

Description

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