Indonesian Nursing Journal of Education and Clinic (Jurnal Pendidikan dan Praktik Keperawatan Indonesia)
Vol 1, No 1 (2014): INJEC

COMMUNITY'S PERCEPTIONS AND ENTHUSIASM: EMPOWERING INFORMATION TECHNOLOGY AS MARKETING STRATEGY IN HOMECARE SERVICES

Yoyok Bekti Pasetyo (Department of community health nursing, Muhammadiyah University of Malang)
Kumboyono Kumboyono (Department of community health nursing, Brawijaya University of Malang)
Nina Septi Wardani (Department of community health nursing, Brawijaya University of Malang)



Article Info

Publish Date
13 Mar 2018

Abstract

enIntroduction: Community's Perception and enthusiasm toward homecare services becomes challenge to find out for homecare agency. An easy and effective strategy to find out is using technology information system. Methods: This study employed descriptive analysis design, in which perception and enthusiasm community were measured by completing questionnaire (r = 0.367 validity and reliability = 0.734–0.777), while data analysis uses correlation product moment and T-test. Results: Univariat analysis show perception toward homecare services within internal community results in:mean = 19.8; range 17–24, while within external community results in: mean = 19.53; range = 15–24. In other hand, enthusiasm toward homecare services within internal community results in: mean = 31.33; range= 28-36, while within external community results in: mean = 31.27; range = 26–36. Bivariat analysis result, first: Perceptions and enthusiasm internal community was associated toward homecare services (p = 0.001; r = 0.778). Second, Perceptions and enthusiasm external community was associated with homecare services (p = 0.010, r = 0.754). Thereby, no difference between internal community perception and external community perception toward homecare services (p = 0.778). Discussion: In conclusion, this study concludes that community's perception and enthusiasm was considered related to homecare services. This study provides information for homecare management that community needs homecare services to address health improvement among patients with chronic diseases.Keywords: community's perceptions and enthusiasm, homecare services, marketing strategy

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Journal Info

Abbrev

INJEC

Publisher

Subject

Nursing

Description

Indonesian Nursing Journal of Education and Clinic (INJEC) is the official peer-reviewed research journal of the Association of Indonesian Nurses Education Center (AINEC). This journal aims to promote advancement in nursing and healthcare through the dissemination of the latest research findings. ...