Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem

TANGGUNG JAWAB SOSIAL PERUSAHAAN DAN DAMPAKNYA PADA KINERJA PEMASARAN

Dessy Novitasari (Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.)
Waluyo Budi Atmoko (Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.)
Ariefah Yulandari (Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.)

Article Info

Publish Date
24 Nov 2020

Abstract

This study aims to determine corporate social responsibility and the effect of marketing performance on users of herbal and pharmaceutucal product at PT. Sido Muncul. emerging sido products. The level of marketing performance for users of PT. Sido Muncul products appears identified by the presence of corporate image, corporate social responsibility, and customer value for users of sido products. Marketing performance has an impact on corporate image, social responsibility, and customer value. Data collection was carried out through a questionnaire distributed to users of PT. Sido Muncul products. The sample in this study were 200 users of PT. Sido Muncul products. The sampling technique used was convenience sampling. This analysis uses SEM (Structural Equation Modeling) analysis and uses multiple regression analysis. The results in this study indicate that six hypothesis are supported. The variable of corporate social responbility affects on marketing performance. The variable of corporate social responbility affects on company image. The variable of customer value have a positive effect on company image. The variable of customer value have a positive effect on marketing performance. The variable of customer social responbility has a positive effect on customer value.

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Journal Info
Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
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Abbrev

proceeding

Publisher

Universitas Setia Budi

Subject

Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences

Description

Prosiding CIHAMS (Conference on Innovation in Health, Accounting, and Management Sciences) bertujuan untuk memberikan informasi yang komprehensif tentang kondisi teknologi kesehatan, ekonomi dan bisnis kreatif saat ini di Indonesia, menfasilitasi mahasiswa, dosen, dan peneliti dalam bidang ...