Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem

PENGARUH KOMITMEN, KESAMAAN CITRA, KINERJA LAYANAN DAN NILAI PELAYANAN PERSEPSIAN PADA NIAT UNTUK MELANJUTKAN PERAWATAN YANG DIMEDIASI KEPUASAN DAN KEPERCAYAAN

Kristi T. Sahentumbage (Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.)
Waluyo Budi Atmoko (Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.)
Ariefah Yulandari (Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.)

Article Info

Publish Date
24 Nov 2020

Abstract

This study aims to examine the intention to continue treatment under the influence of commitment, satisfaction, trust, and perceived service value. Satisfaction and trust are influenced by service performance and image similarity. A high level of commitment, satisfaction, trust and perceived service value will affect the customer's intention to continue treatment. Data were obtained through a questionnaire distributed to salon customers in Serui in a clustered manner. The sampling technique used was purposive sampling of 200 respondents. Hypothesis testing uses Structural Equation Modeling (SEM)analysis. The results of the study show that commitment has a positive effect on intention to continue treatment, satisfaction has a positive effect on intention to continue treatment, trust does not affect intention to continue treatment, perceived service value does not affect intention to continue treatment, service performance has a positive effect on satisfaction, image similarity does not affect satisfaction, and the similarity of the image has no effect on trust.

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Journal Info
Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
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Abbrev

proceeding

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Universitas Setia Budi

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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences

Description

Prosiding CIHAMS (Conference on Innovation in Health, Accounting, and Management Sciences) bertujuan untuk memberikan informasi yang komprehensif tentang kondisi teknologi kesehatan, ekonomi dan bisnis kreatif saat ini di Indonesia, menfasilitasi mahasiswa, dosen, dan peneliti dalam bidang ...