Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem

EFEK MEDIA SOSIAL DALAM MEMENGARUHI NIAT UNTUK BERDONOR DARAH

Monica Kristianti (Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.)
Didik Setyawan (Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.)
Sugiyarmasto . (Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.)

Article Info

Publish Date
24 Nov 2020

Abstract

his study aims to examine the effect of media influence on the influence of individual intention to donate blood donors. Data were obtained through questionnaires that have been distributed to social media users who have no experience of donating blood. The sampling technique used was pur posive sampling with a sample of 200. Hypothesis testing was carried out using SEM (Structural Equation Model) analysis. The results in this study indicate that three hypotheses are supported and one hypothes is is not. It can be inter preted that the donor's attitude is able to provide strength in increasing the user's intention to donate blood through the effects of social media and the interactivity of social media which can communicate in two ways not because of the features of social media.

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Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
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proceeding

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Universitas Setia Budi

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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences

Description

Prosiding CIHAMS (Conference on Innovation in Health, Accounting, and Management Sciences) bertujuan untuk memberikan informasi yang komprehensif tentang kondisi teknologi kesehatan, ekonomi dan bisnis kreatif saat ini di Indonesia, menfasilitasi mahasiswa, dosen, dan peneliti dalam bidang ...