Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem

ENGARUH KEPERCAYAAN PADA KESETIAAN PASIEN YANG DIMEDIASI OLEH KOMITMEN HUBUNGAN DALAM INDUSTRI RUMAH SAKIT

Siti Nurfadillah (Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.)
Waluyo Budi Atmoko (Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.)
Ariefah Yulandari (Program Studi S1 Manajemen. Fakultas Ekonomi. Universitas Setia Budi Surakarta.)

Article Info

Publish Date
24 Nov 2020

Abstract

This study aims to examine patient loyalty. Patient loyalty is influenced by trust and relationship commitment. High trust and commitment will affect on patient loyalty behavior. The data collected by using questionnaires for the patients at PKU Muhammadiyah Surakarta Hospital in Surakarta with the cluster. The sampling technique used was the pur posive sampling of 200 respondents. This analysis used the regression analysis. The re sults of the study show that trust gives a positive effect on patient loyalty. Trust gives a positive effect on relationship commitment. Relationship commitment gives a positive effect on patient loyalty. Relationship commitment partially mediates the relationship between trust and patient loyalty.

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Journal Info
Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
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Abbrev

proceeding

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Universitas Setia Budi

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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences

Description

Prosiding CIHAMS (Conference on Innovation in Health, Accounting, and Management Sciences) bertujuan untuk memberikan informasi yang komprehensif tentang kondisi teknologi kesehatan, ekonomi dan bisnis kreatif saat ini di Indonesia, menfasilitasi mahasiswa, dosen, dan peneliti dalam bidang ...