<![CDATA[The objective of this research is to identify the effects of brand image, brand trust, and celebrity endorsement on the decision to purchase Ortuseight local futsal boots brand. This explanatory research develops and validates the causal relationship between its variables through hypothesis testing. Using non-probability sampling method and purposive sampling method, 100 people with the minimum age of eighteen years who live in Malang City and wear Ortuseight were selected as the respondents. The data was harvested from 5-point Likert-scaled questionnaires and was analyzed using multiple linear regression. This study finds that brand image, brand trust, and celebrity endorsement significantly affect the purchase decision. Therefore, this research recommends the company to maintain and improve their brand image, brand trust, and celebrity endorsement in order to benefit from consumer’s purchase decision that leads to higher sales.]]>
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