Bakti Cendana: Jurnal Pengabdian Masyarakat
Vol 6 No 1 (2023): Bakti Cendana: Jurnal Pengabdian Masyarakat

Pelatihan Digital Marketing Dalam Memasarkan Produk Badan Usaha Milik Desa

Paskalis A. Nani (Universitas Katolik Widya Mandira)
Maria Augustin Lopes Amaral (Universitas Katolik Widya Mandira Kupang)
Erly G. Boelan (Universitas Katolik Widya Mandira)
Anselmus Baunsele (Universitas Katolik Widya Mandira)
Alfry Aristo Jansen Sinlae (Universitas Katolik Widya Mandira)
Adrianus Ketmoen (Universitas Katolik Widya Mandira)



Article Info

Publish Date
28 Feb 2023

Abstract

This non-profit activity was carried out by the teaching team of Widia Mandira Catholic University as part of BUMDes digital marketing training in Parity and Oeteta villages. This training aims to provide digital marketing knowledge to the managers of Gempar BUMDes in Pariti Village and Lentera Kasih BUMDes in Oeteta Village, which will be implemented from August 3, 2022. The method used is a modern approach with a participatory rural approach in the form of training and mentoring, usually in three stages. Preparation, training and evaluation to better understand the business in her two villages, Parity Village and Oeteta Village. A total of 30 participants, including BUMDes administrators, village governments, community leaders, MSMEs and youth groups from two villages, participated in this training, and the average age was relatively young, including beginners. The results achieved have increased the village`s business knowledge of the importance of digital marketing (DM) to increase the company's sales and sustainability. This activity aims to help stakeholders increase their income in the digital age, increase their knowledge and avoid being eroded by the changing times.

Copyrights © 2023






Journal Info

Abbrev

BC

Publisher

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Education Environmental Science Nursing Social Sciences

Description

Ruang lingkup dan fokus kajian pada Bakti Cendana: Jurnal Pengabdian Masyarakat yaitu hasil pengabdian kepada masyarakat yang meliputi penerapan pada bidang-bidang berikut ini: Bidang ilmu-ilmu pertanian dan peternakan Bidang ilmu-ilmu sains dan teknologi Bidang ilmu-ilmu ekonomi Bidang ilmu-ilmu ...