Jurnal Ekonomi dan Bisnis Jagaditha
Vol. 10 No. 1 (2023): Jurnal Ekonomi & Bisnis JAGADITHA

Implementation of BUMDA (Baga Utsaha Manunggal Desa Adat) Management in Marketing and Empowering The Development of Gunung Payung Cultural Park as a Potential Tourist Attraction in Kutuh Village, Kuta South, Badung, Bali

I Made Suidarma (Universitas Pendidikan Nasional)
Komang Sri Widiantari (Universitas Pendidikan Nasional)
I Dewa Ketut Gede Prabawa (Universitas Pendidikan Nasional)
Ni Ketut Arniti (Universitas Pendidikan Nasional)



Article Info

Publish Date
14 Mar 2023

Abstract

Kutuh Village currently has an integrated business entity named BUMDA (Bhaga Utsaha Manunggal Desa Adat) Management. One of the potentials possessed by the Kutuh traditional village is the Gunung Payung Cultural Park as a Tourist Attraction. Kutuh Traditional Village is now managed directly by the BUMDA management of Kutuh Village. The purpose of this research is to find out about the potentials that can be developed in Gunung Payung Tourist Attraction and how BUMDA management strategies in marketing and development are carried out at Gunung Payung Tourist Attraction. This research is a qualitative descriptive study. The data collection method used in this research is the method of observation, interviews, and documentation. The results show that there are several potentials that can be developed such as the Dhang Khayangan Temple, Gunung Tedung (Gunung Payung), white sand beach with be beautiful cliffs, monkey forests, alang alang gardens that adorn the cliffs, sports arenas such as soccer fields, jogging tracks with beautiful views as they are on a cliff, as well as a stage for cultural arts performances for the Kecak fire dance and barong dance as well as cultural attractions owned by Kutuh Village.

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Journal Info

Abbrev

jagaditha

Publisher

Subject

Economics, Econometrics & Finance

Description

JAGADITHA: Jurnal Ekonomi & Bisnis P-ISSN: 2355-4150, E-ISSN: 2579-8162 is a journal of economic and bussiness published by Management Deparment, Postgraduated Program, Warmadewa University, provides a forum for publishing research articles or review articles. This journal has been distributed by ...