AGRI-SOSIOEKONOMI
Vol. 19 No. 1 (2023): Agri-Sosioekonomi

Strategi Pengembangan Usaha Florist Nawanua Flora Di Kelurahan Kakakskasen Tiga Kota Tomohon

Zefania Gracia Wowor (Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado)
Rine Kaunang (Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado)
Melissa Lady Gisela Taroreh (Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado)

Article Info

Publish Date
29 Jan 2023

Abstract

The aim of the study was to formulate a business development strategy for Florist Nawanua Flora in Kakaskasen Tiga Village, Tomohon City. The research lasted for 5 months, from May to September 2022. The method used in determining the sample was the Purposive Sampling method. The data used are primary data and secondary data. Primary data were obtained directly from respondents by conducting direct interviews using a prepared questionnaire. Secondary data was obtained from literature studies and agencies related to the data needed in the research. The analytical method used in this research is SWOT analysis. The results showed that based on the SWOT analysis, Florist Nawanua Flora's business development strategy is in quadrant 1, which means a strategy is needed to support the strengths and take advantage of the various opportunities that exist.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
276.875 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
AGRI-SOSIOEKONOMI
Website

Abbrev

jisep

Publisher

Universitas Sam Ratulangi

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope The aims of this transdisciplnary journal is to provide a venue for academicians, researchers and practitioners for publishing the original research articles or review articles. The scope of the articles published in this journal deal with a broad range of topics, including: ...