<![CDATA[This study aims to analyze the use of personification figurative language in the novel Ayat-Ayat Cinta by Habiburrahman El Shirazy. The method used in this study is a qualitative approach with descriptive analysis techniques. The research data is in the form of quotations of verses or sentences that use personification in the novel Ayat-Ayat Cinta. Data were analyzed by identifying the meaning and impact of using personification figure of speech on readers. The results showed that Habiburrahman El Shirazy often uses personification figure of speech in the novel Ayat-Ayat Cinta to describe the beauty of nature and give the impression that nature has awareness and an important role in human life. Personification figure of speech is also used to convey a moral message about the importance of preserving nature and respecting the existence of other living things on earth. This research contributes to understanding the use of personification figure of speech in literature and enriches the study of literary techniques used in the novel “Ayat-Ayat Love". In addition, the results of this study can also be used as a reference for further research that wants to explore the use of personification of figurative language in literature. Keywords: Majasi; personification; Novel; Ayat-ayat Cinta.]]>
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