<![CDATA[This study aims to see the significant influence between the motivation to avoid usury, product knowledge and religious on the decision to become a customer at BPRS Gebu Prima. The research approach with quantitative methods is described with a multiple linear regression analysis model. The primary data source was obtained by distributing questionnaires to respondents as a sample of 75 customers. Sampling techniques nonprobability by means of incidental sampling. The results of the study are as follows: (1) The estimation model shows an R2 value of 0,210 which represents the value of the coefficient of determination. This means that 21% of the dependen variable variation is able to be explained by the independen variables in this model. The remaining 79% is explained by other causes that are not included in the model; 2) The regression model on the independen variable simultaneously influence the dependen variable, so that the independen variable regression model can be used to predict the dependen variable; and (3) This research produced an output according to the hypothesis that there is a significant influence between the motivation to avoid usury, product knowledge and religious on the decision to become a customer at BPRS Gebu Prima.]]>
Copyrights © 2023
