Cipasung Techno Pesantren: Scientific Journal
Vol 16 No 2 (2022): Cipasung Techno Pesantren: Scientific Journal

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PABRIK ROTI AGUNG KABUPATEN TASIKMALAYA

Ernawati (Department of Industrial Engineering, Sekolah Tinggi Teknologi Cipasung)
Gia Fitra Buana Sidik (Unknown)

Article Info

Publish Date
06 Sep 2022

Abstract

This study discusses the importance of product quality for purchases at the Roti Agung factory in Tasikmalaya Regency. The research method used in this research is a descriptive analysis method, while the procedure for data discussion is carried out by field study interviews, questionnaires, observations and documentation. Test equipment used in data processing using simple linear regression test, test, determination test, non-determination test, validity test, reliability test, and hypothesis testing. Based on the results of the value of r = 0.718 shows a strong influence between product quality variables with a significant positive positive purchasing decision between product quality and purchasing decisions at the Bread Factory, which is equal to t count > t table or 6.41 > 2.02 meaning Ho is rejected Ha accepted.

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Journal Info
Cipasung Techno Pesantren: Scientific Journal
Website

Abbrev

CTP

Publisher

Sekolah Tinggi Teknologi Cipasung

Subject

Computer Science & IT Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology

Description

Cipasung Techno Pesantren (CTP) which is published biannually is a scientific journal that contains scientific articles from community services, original research, and literature review in the fields of engineering, science, and technology, especially in the following area: Industrial Engineering ...