Jurnal Ilmu Manajemen (JIM)
Vol 10 No 4 (2022)

Peran Pengetahuan Halal, Religiusitas, dan Sikap terhadap Niat Beli Kosmetik Lokal Berlabel Halal

Kodriyah Zumrotun Nisa (Universitas Negeri Surabaya)
Ahmad Ajib Ridlwan (Universitas Negeri Surabaya)

Article Info

Publish Date
31 Dec 2022

Abstract

This study examines the direct and indirect effects of halal knowledge, religiosity, and attitudes toward local cosmetic brand purchase intentions by millennial Muslim women. The research method used is Partial Least Square (PLS) Structural Equation Modeling (SEM) by testing the outer and inner models using SmartPLS 4.0 software. The sampling technique is purposive sampling. The respondents are 120 samples of millennial Muslim women in Indonesia. These results indicate that knowledge significantly directly or indirectly affects purchase intention through attitude. Religiosity has no significant direct effect on purchase intention. But through attitude, religiosity has a significant impact on purchase intention. Companies must provide more precise and detailed information regarding halal issues so that consumers understand the product they seek.

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Journal Info
Jurnal Ilmu Manajemen (JIM)
Website

Abbrev

jim

Publisher

Universitas Negeri Surabaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmu Manajemen (JIM) bertujuan menyebarluaskan hasil penelitian dari pemikiran bidang Manajemen (Sumber Daya Manusia, Keuangan, dan Pemasaran) kepada para akademisi, praktisi, dan mahasiswa. Jurnal Ilmu Manajemen (JIM) mencakup studi ilmu manajemen yang terdiri dari: 1. Manajemen Pemasaran; ...