JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Vol 8 No 1 (2023): Jurnal NUSAMBA

Digital Marketing Dan Brand Image Terhadap Intensi Pembelian Produk Susu Murni

Rudi Santoso (Universitas Dinamika)
Achmad Yanu Alif Fianto (Universitas Dinamika)
Martinus Sony Erstiawan (Universitas Dinamika)



Article Info

Publish Date
31 Mar 2023

Abstract

Research aim : This study aims to measure digital marketing and brand image that can affect the purchase intention of pure flavored implant products (Sura's). Design/Methode/Approach : This study uses a survey research model Research Finding : The results of the study show that digital marketing and brand image have a significant effect on purchase intention. Theoretical contribution/Originality : This research also proves that digital-based marketing activities through Marketpalce and social media are very effective during the pandemic. Practitionel/Policy implication : digital marketing and brand image play a role in increasing sales. to increase the sales intention of these products, the management must improve digital marketing. Research limitation : This research only focuses on two variables, namely digital marketing and brand image.

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Journal Info

Abbrev

manajemen

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to ...