This study aims to describe the initial conditions of media literacy using cinema therapy techniques to anticipate free association among students at SMK Negeri 1 Lolayan, Bolaang Mongondow Regency, to create a guidebook for the use of cinema therapy technique media literacy in Guidance and Counseling services based on the Gagne model to anticipate promiscuity among students of SMK Negeri 1 Lolayan and knowing the steps for developing and effectiveness of media literacy using cinema therapy techniques to anticipate free association among students of SMK Negeri 1 Lolayan, Bolaang Mongondow Regency. This research approach is a type of research development or Research and Development (R&D). The data used is qualitative data. Based on the data analysis performed, the results of the post-test showed that 26 students completed promiscuity problems with a mastery proportion of 86.6%. Of these proportions, media literacy using cinema therapy techniques is said to be effective.
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