<![CDATA[The purpose of this research is to find out the attractiveness of various hijrah motivations among a millennial Muslim generation using digital da'wah methods. Motivation is important with reference to the recognition of people towards the emigration component and each person is structured according to the motives of each individual in order to be able to emigrate. Based on the data, it shows that the credibility of a millennial Muslim is very familiar with the term "hijrah" and the use of social media, but not all use social media as a gateway to hijrah. They have a serious opinion that social media has not functioned optimally as a medium for preaching, because sometimes the content presented is not interesting and there are many media whose sources are not clear. Researchers analyzed this research through qualitative descriptive and literature studies through questionnaires, then researchers collected information from journals, books and online media in order to be able to study the various motivations of millennial Muslims resulting in the symptoms of the hijrah model. The results of this study prove that as users of digital da'wah sometimes increase millennial hijrah motivation, it is proven that the results of the questionnaire state that 72% of the use of digital media following the da'wah dissemination model is optimal.]]>
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